As the year winds down, businesses have a unique opportunity to connect with their clients and customers during the holiday season. Whether it’s sharing holiday greetings, updating holiday hours, or promoting last-minute deals, this is the perfect time to show appreciation and strengthen relationships. Here are some general marketing suggestions for businesses to use between now and the New Year.

1. Keep Clients Informed About Holiday Hours

If your business has adjusted holiday hours, it’s essential to communicate those changes clearly. Here are a few ways to do that:

• Social Media Posts: Share a post with your updated hours and pin it to the top of your profile.
• Email Notifications: Send a quick email to your clients to keep them in the loop.
• Website Updates: Update your website’s homepage, contact page, or footer to reflect your holiday hours.
• Google Business Profile: Ensure your Google Business hours are accurate, so customers searching for your business get the correct information.

Pro Tip: Use eye-catching graphics or festive designs to make these updates stand out.

2. Share Heartfelt Holiday Greetings

Holiday greetings are a simple yet effective way to show your clients that you’re thinking of them. Whether you’re formal, friendly, or a little quirky, a well-timed message can leave a lasting impression. Here are some suggestions for sharing holiday wishes:

• Websites: Add a holiday banner or pop-up message wishing visitors a happy holiday season.
• Emails: Include a warm greeting at the start of your regular newsletters or send a standalone holiday card-style email.
• Social Media: Share festive posts with holiday messages to spread cheer to your followers.

Why It Matters

Sharing holiday greetings humanizes your brand and fosters goodwill. It’s also an excellent way to remind customers that you value their support.

3. Creative Holiday Content Ideas

Here are three content approaches for sharing holiday wishes, with examples for different tones:

Professional/Formal

• Email: “Season’s Greetings from all of us at [Business Name]. As we reflect on the year, we want to thank you for your trust and partnership. We wish you and your loved ones a joyous holiday season and a prosperous New Year.”
• Social Media: “Happy Holidays from [Business Name]. May your season be filled with peace, joy, and success. We look forward to serving you in the coming year.”
• Out-of-Office Reply: “Thank you for your email. Our office will be closed from [date] to [date] in celebration of the holidays. We will respond to your message as soon as we return. Wishing you a wonderful holiday season!”

Conversational

• Email: “Happy Holidays from all of us at [Business Name]! This time of year, we’re feeling extra grateful for amazing clients like you. Here’s to a season full of laughter, love, and a little bit of relaxation!”
• Social Media: “It’s the most wonderful time of the year! Thank you for being part of our journey. Wishing you all the holiday cheer your heart can handle — and then some!”
• Out-of-Office Reply: “Hi there! We’re taking a little holiday break from [date] to [date]. We’ll get back to you soon, but for now, we hope your season is merry and bright!”

Humorous

• Email: “It’s official — we’ve traded our laptops for cookies (temporarily). Thanks for an amazing year! Have a holly, jolly holiday and don’t forget to save us a slice of pie.”
• Social Media: “‘Tis the season for ugly sweaters and endless cookies. From all of us at [Business Name], happy holidays — now go rock that holiday party!”
• Out-of-Office Reply: “Hello! We’re currently decking the halls and sipping cocoa. We’ll be back on [date], hopefully without a sugar rush. Happy Holidays!”

4. 10 Ready-to-Use Social Post Examples

General Holiday Wishes

1. “Wishing you and yours a season full of love, laughter, and all things merry. Thank you for being part of our [Business Name] family. Happy Holidays!”
2. “From our team to yours, Happy Holidays! May your days be merry, your heart be light, and your New Year bright.”
3. “We’re feeling festive and grateful this holiday season. Thank you for your support in 2024 — here’s to another amazing year ahead!”

Holiday Hours

4. “Heads up! We’ll be closed from [date] to [date] so our team can enjoy the holidays. Need us before then? Reach out soon — we’re here to help!”
5. “Just a reminder that our holiday hours are: [dates/times]. Wishing you a safe and joyful holiday season!”

Festive Fun

6. “It’s the most wonderful time of the year, and we’re so thankful for you! Here’s to a season of cheer and a fabulous 2025 ahead. 🎄✨”
7. “Our holiday wish list: More joy, more connection, and amazing clients like YOU! Happy Holidays from [Business Name].”

New Year Inspiration

8. “The best way to close out the year? A little gratitude. Thank you for an incredible 2024 — here’s to reaching even greater heights together in 2025!”
9. “As 2024 comes to a close, we’re counting our blessings — and you’re at the top of the list. Thank you for being part of our journey. Happy Holidays and Happy New Year!”

Lighthearted

10. “We’re officially on team cocoa and cookies until further notice. Happy Holidays from our crew to yours — we’ll see you in 2025!”

Make the Most of the Season

With these marketing ideas and examples, you’ll be ready to end the year on a high note. Whether you’re sharing festive wishes, updating your hours, or connecting with your audience, a little effort can go a long way in spreading cheer and building strong relationships. Here’s to a joyful holiday season and a successful year ahead!