This established local B2C franchisee was looking to augment and implement corporate marketing strategies to engage current customers, attract new customers, and increase sales.

The Challenge

A local children’s retail franchisee needed help marketing consistently and effectively.  The franchise provides monthly suggestions for marketing, but the franchisee has difficulty finding the time to modify the suggestions to have more of an engaged, local focus and implementing the marketing efforts while also running the day-to-day activities of their brick-and-mortar location.

Create custom campaigns

This client needed help augmenting the corporate franchise marketing strategy with creative, locally-focused marketing efforts.

Consistently implement marketing efforts

This client needed help with consistently implementing marketing efforts to increase awareness and attract customers.

The Process

Niche worked with the Franchisee and her staff to implement creative marketing strategies, consistently nurture current customers, and engage new customers to consistently increase sales month-to-month and year-over-year.

• Create a new local website with blog capability

• Augment corporate marketing strategy with locally-focused marketing campaigns

• Develop new, locally-focused marketing campaigns along with consistently implementing custom and corporate marketing initiatives

• Create videos and merchandise photos to promote the franchise location and leverage website, email, and social to create awareness to drive leads

• Activate and grow previously underutilized email list using weekly email campaigns with rich, informative content

• Update the franchisee’s social media channels

• Develop and expand existing social channels to grow audience and engagement

• Target larger demographic and acquire new customers via traditional and digital advertising

Niche Marketing Services Provided

• Marketing & Business Consulting

• Marketing Strategy

• Website Design

• Graphic Design

• Content Creation

• Social Media Management

• Email Marketing

• Digital & Traditional Advertising

Conclusion & Results

Following our strategy and marketing effort implementation, Niche was able to help this client see an 8% increase in new customers year over year and a 20% increase in revenue year over year.  In addition, by managing their social channels, Niche was able to help them increase their reach on Facebook by 40%, improve engagement by 38%, and increase the number of shares their posts received by 118%. Out of almost 90 franchise locations nationwide, this client was able to move from #25 on the franchise’s national sales ranking report in 2017 to #7 in 2018 and #6 in 2019.

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