This established B2C company was looking to update its brand and implement a new marketing strategy to grow website traffic and increase revenue.

The Challenge

This established, then-ten-year-old pet services business had aggressive plans for growth. A new marketing mix and branding update was needed to refresh their existing marketing channels by consistently applying creative marketing campaigns that would engage customers and build those relationships for long-term client retention. The mix also needed to include new channels that would create awareness in the Baltimore metropolitan area and introduce new prospects to this business.

Grow website traffic

This client had aggressive plans for growth. One of their main goals was increasing website traffic to drive new customer acquisition and revenue.

Increase Revenue

This client was looking to use strategic inbound marketing efforts to help increase the revenue generated from current and new clients.

The Process

• Create a new brand and consistently apply it throughout a new logo, website, marketing collateral, campaigns, and channels

• Develop a brand voice and improve messaging around value props to expand target demographic and acquire new customers

• Activate and grow previously underutilized email list using weekly email campaigns with rich, informative content

• Organic social posting focused on messaging, increasing community engagement, and custom creative assets

• Develop new, creative marketing campaigns focused on the areas of growth and consistently implement them across all channels

• Develop and utilize consistent digital marketing and a variety of long-term digital display ad campaigns to consistently target lookalike customers, competition, and customers searching for the services provided by the client

Niche Marketing Services Provided

• Marketing & Business Consulting

• Website Design

• Graphic Design

• Content Creation

• Social Media Management

• Email Marketing

• Digital & Traditional Advertising

Conclusion & Results

Following our strategy, Niche was able to help this client grow website traffic by 54% year over year and increasing their email subscribers by 34%, leading to a 24% increase in new customers year over year, and a 19% increase in revenue year over year.  In addition, by managing their social channels, Niche was able to help them increase their reach on Facebook by 74%, improve engagement by 66%, and increase the number of shares their posts received by 485%.